Podcasts for trainers and experts
Podcasts for trainers and experts: being heard by the right people.
If you teach, you already have the content, but a podcast is something else: it isn't a recorded lesson. With the right format it becomes the gateway to your courses and the way to get recognized as an expert.
The challenges
Communicating is hard, in your line of work.
Turning a lesson into something people want to listen to
Standing out among many experts on the same topic
Leading listeners toward courses and services
The strategy
Before the microphone, the strategy.
For trainers and experts, as for anyone: a precise audience, measurable goals, a recognizable format. Then the pilot episode, and the season.
1
The audience
Who really needs to hear you, where and when.
2
The goals
What the podcast has to achieve, and how you measure it.
3
The format
Structure, tone and fixed segments built around you.
4
The pilot
The first episode, prepared and corrected before publishing.
One thing at a time
One concept per episode, explained with practical examples and a closing exercise.