Everything people ask before making a podcast.

Roma Podcast is a podcast consultancy: together with companies, professionals and creators we build the strategy, the format and the voice of their podcast, all the way to the pilot episode and the second season. We offer consulting, writing services, coaching and online courses.

Roma Podcast is a project by Alessandro Tripodi and Fabiana Sera for UAU Srl, a podcast production company. Alessandro looks after format and strategy, Fabiana creativity, voice and coaching.

Alessandro Tripodi has over twenty years of experience in marketing, communication and digital strategy, for companies and multinationals. He designs podcast formats and strategies and is a photographer, a skill he brings to video podcasts.

Fabiana Sera is a national radio host, on air daily on RDS, and has worked in radio for over twenty years. She is an Italian diction and public speaking coach, the voice of commercials and documentaries, and a writer of formats for radio and the web.

We help you design a podcast that works: we study your audience with you, set the goals, build the format, work on titles, scripts, voice and hosting, and stay by your side all the way to the pilot. Then we plan the season.

Yes: you can rent our studio in Rome in one-hour slots, from 220 euros plus VAT with video recording included. Strategy, coaching and editing are added separately.

No. We are based in Rome and can meet in person, but consulting, coaching and courses are also available online, from any city.

You start with strategy: a first meeting where you tell us about the project, your goals and where you are at. From there we build the path to your pilot episode.

Because the first episode is a first date: if the format, the audience and the goals aren't clear, there's no second chance to win listeners over. A week of strategy before recording is worth more than a season to redo.

Yes. After the strategy session you receive a plan and you decide what to do: even just a review of the title or a few diction sessions.

Prices depend on the project and on the services you choose, which is why we set them after the first meeting, with a custom proposal.

You can write to us at ciao@romapodcast.it, telling us about your project in a few lines. We'll reply to set up the first strategy meeting.

Yes, services are invoiced by UAU Srl.

Because without a precise audience and clear goals, the podcast speaks to everyone and reaches no one. The strategy decides who the podcast is for, what it has to achieve and how you measure it.

The strategy includes studying the audience, defining the goals, positioning against similar podcasts, choosing the format, planning the season and deciding how to distribute and measure it.

You start from real people: who they are, what they do, when and where they listen, what they're looking for and what they can't find. The more precise the portrait, the more recognizable the podcast will be to those who listen.

A podcast for everyone usually gets chosen by no one. A precise audience works better: it's easier to reach, to engage and to bring back.

The most common goals are finding clients, building authority, creating a community, communicating with your team or supporting a brand. Each goal leads to a different format and different numbers to watch.

By looking at the numbers tied to your goal: listens and views, how long each episode is listened to, interactions, contacts or requests that come from the podcast. We set them in the strategy, before starting.

It means deciding what makes your podcast different from those that already exist on the same topic, and communicating it clearly. It's the reason someone should choose yours.

Yes: listening to similar podcasts helps you understand what's missing, what works and where you can stand out. Not to copy them, but to avoid repeating them.

It depends on the goal and the resources: consistency matters more than the number of episodes. In the strategy we define a sustainable season, with a beginning and an end.

At the frequency you can keep up over time: weekly or every two weeks are the most common. A regular schedule gets the audience used to expecting you.

Seasons help you maintain quality, plan and measure results; continuous release works if you have steady resources. We choose based on your goal.

The second season is the sign that the podcast works: the audience is there, the numbers are coming in and it's worth continuing. It's the goal we build every project toward.

Yes, if it's built to do so: it speaks to the right audience, shows expertise and leads to a clear next step. Without a strategy, though, it rarely generates leads.

It usually takes several episodes and a certain consistency: a podcast grows over time. That's why we set realistic goals and check them at the end of the season.

An AI can produce a generic draft, but it doesn't know your audience, your goals or your market. A format isn't generated: it's built by studying the people you speak to.

The format is the structure that repeats in every episode: length, number of voices, fixed segments, tone, pace. It's what makes a podcast recognizable from one episode to the next.

Because it's the reason the audience comes back: they know what to expect and find it every time. Many podcasts stop after a few episodes precisely because they lack a solid format.

The most common are the interview, the two-voice conversation, narrative storytelling, the explainer and the talk show with several guests. Each has different rules, lengths and challenges.

The one most consistent with you, your audience and the resources you have. There's no best format in absolute terms: there's the right one for your project.

It's a format with one guest and an in-depth conversation, usually between 45 and 60 minutes, divided into recognizable moments. It's easy to start and hard to do well: everything depends on the hosting.

It's a podcast that tells a story, often in installments, with careful writing, music and a storytelling pace. It requires more writing and editing work.

It's a podcast that explains a complex topic in simple terms, with examples and real questions from the audience. It works well for professionals and experts.

As long as it takes to say well what you have to say, not a minute more. The right length depends on the format and on when your audience listens: in the car, at the gym, at the desk.

They're the moments that return in every episode: an opening, a recurring segment, three questions that are always the same, a closing. They make the podcast recognizable and help listeners find their way.

The rundown is the map of the episode: the moments, the order, the timings and the main questions. It's not a script to read, but a guide so you don't get lost.

Usually not: a script read aloud sounds fake. You need a solid rundown and, for some parts such as openings and closings, texts written to be spoken out loud.

It's the opening of the first thirty seconds, which has to make clear why it's worth staying. It's often an excerpt from the strongest moment of the episode.

With a summary, a reason to come back and a clear next step: the next episode, a contact, a deeper dive. A rushed closing loses the audience you've won over.

Better not: the audience gets used to a structure. If needed, changes are made between one season and the next, based on the numbers.

It has to be yours: even a very common genre, like the interview, becomes recognizable with fixed segments, tone and a personal point of view.

One, two or more, depending on the format. Each voice must have a clear role: who hosts, who is the guest, who chimes in.

It means built around you: your expertise, your audience, your goals and the way you speak. It's the opposite of a template taken and adapted.

An AI can suggest a generic structure in a few seconds, identical to a thousand others. The format that works comes from studying your audience and from working with people who record podcasts every day.

The pilot episode is the first episode recorded to check that format, hosting and audio really work. It's the first concrete goal of the process.

Because it lets you correct format, pace and voice before publishing. Better to find out what doesn't work on one episode than on ten.

It can be, if it's up to standard; it often becomes the first episode after a few corrections. We decide together after listening to it.

With the strategy already defined, a complete rundown, the title, the guest's preparation and a few sessions on voice and hosting. That way you walk into the recording knowing what to do.

It depends on the starting point and the services chosen; we define it in the first meeting. The goal is to get there prepared, not in a rush.

Someone consistent with the audience and the format, able to add value to the episode. We prepare both the choice and the questions with you.

We listen to it together, correct it and plan the season: topics, guests, schedule and distribution.

You decide the number of episodes, the topics, the guests, the release schedule and how to promote each episode. A written plan avoids improvising episode after episode.

A format that holds up, an audience that comes back and numbers that confirm the work done. The second season is prepared from the first one onward.

Yes, and it's useful: a short trailer presents the podcast, its promise and its tone, and is used to launch it before the first episode.

It's often best to launch with more than one episode, so newcomers can listen to a few right away. We decide this in the season plan.

Yes: a new season is the right time to review format, title and strategy based on what has worked.

The name has to make clear what the podcast is about or spark curiosity, and be easy to remember and to search for. We work on it together, with several reasoned proposals.

Enormously: it's often what decides whether someone presses play. A good title is clear, specific and makes you want to listen.

You start from what the listener gains: an answer, a story, a point of view. Then you look for simple, concrete words that are easy to find in searches.

It's the work on the words that present the podcast outside the podcast: descriptions, trailer scripts, posts, newsletters. All in the same tone of voice.

They're the writing work on the podcast: rundowns, scripts, openings, closings, jingles and trailers. We do it with you, so the podcast's voice stays yours.

We can, but we usually write with you: listeners need to hear your voice, not that of an outside writer.

It's listening to your episodes with the audience's ear: what you say, how you say it, where attention drops. The result is a report on what to cut, keep and add.

With short sentences, simple words, one idea at a time and deliberate repetition where needed. A text for the ear is always tested out loud.

Because writing for the page has a different rhythm from speech. That's why we work on texts designed to be spoken, and on training yourself not to read.

You explain in a few lines who it's for, what it offers and why it's different. The description also helps you get found in platform searches.

In a few sentences: who they are, why they're there and what they'll bring to listeners. A long introduction steals time from the conversation.

Short, open and tied to the guest's story. The best questions make people tell a story, not answer yes or no.

It's not mandatory, but a recognizable sound opening helps the podcast's identity. It must be short and consistent with the tone.

An effective trailer is short, presents the podcast's promise, lets you hear the tone and invites you to follow it. It should be written and spoken like a mini episode.

Yes: titles and descriptions with the words your audience actually uses help the podcast show up in searches.

You don't need perfect diction, but you do need a voice that's clear, easy to understand and pleasant to listen to. Working on your Italian diction makes the message cleaner and more credible.

Diction is the correct way of pronouncing words: sounds, stresses, articulation. You train it with exercises and a method.

Yes: with regular exercises and a coach guiding you, you can improve at any age. You work on pronunciation, articulation, breathing and rhythm.

Not necessarily: an accent can be part of your identity. The goal is to be clear and easy to understand, not to become someone else.

It's training to speak with confidence in front of the microphone and the camera: presence, managing emotions, rhythm, speaking without reading. Also available in English.

With preparation and training: knowing what to say, having a rundown, rehearsing and working on your breathing. That's exactly what we train in the one-to-one sessions.

You work from a rundown of points instead of a script, and you train yourself to tell things in your own words. The result is a more natural voice.

It means controlling breathing, rhythm, volume and articulation, and knowing how to use them to add emphasis and hold attention.

By varying speed, pauses and changes of tone. A voice that never changes gets tiring; a voice that varies carries the listener along.

A lot: pauses give weight to words and leave time to understand. Fear of silence is one of the most common mistakes.

A voice coach trains you, with a method, to use your voice at its best: they don't just explain the theory, they work with you on exercises and rehearsals.

A teacher explains, a coach trains: they work on you, on your goals and your limits, with individual exercises and corrections.

Yes, they're one to one, online or in person in Rome, and they start with an initial recording of your voice.

We record your voice at the start and at the end of the program: you can hear the difference.

Voice, diction and public speaking coaching is run by Fabiana Sera, radio host and diction coach.

It means guiding the episode: opening, asking the questions, following up, managing the timing and closing. Good hosting goes almost unnoticed, but it decides whether listeners stay.

It means the host is talking too much and the guest has no room. Short, open questions let the guest speak, which is the reason the audience is listening.

Short, open, one at a time, tied to what the guest has just said. Questions that start with "tell me about" work better than ones that ask for a yes or no.

It's the question that comes out of the guest's answer, to dig deeper. Follow-ups turn a questionnaire into a conversation.

With targeted follow-ups, recaps and narrower questions, without cutting them off abruptly. It's a technique you train.

With good preparation before the recording, simple questions at the start and silences that don't rush them.

Yes: explaining the format, the timing and the topics helps them give their best. The answers, however, should not be agreed in advance.

You can share the topics, but the exact questions risk producing rehearsed answers. Better a conversation that's prepared but alive.

It's training to interview, follow up and keep the rhythm, with individual rehearsals and corrections. It turns an interview into a conversation people listen to right to the end. Also available in English.

By alternating moments, respecting the timing of the rundown and cutting what isn't needed. Rhythm is what keeps listeners from drifting off.

Bring it back with a question that connects what's being said to the topic of the episode. A clear rundown helps you do it without forcing things.

By giving each voice a clear role and taking turns. Two hosts saying the same things cancel each other out.

With a strong final question, a thank-you and the next step for the listener. Fixed closing questions help make it recognizable.

Asking long or double questions, interrupting to tell their own story, reading the questions instead of listening, being afraid of silence.

Hosting coaching is run by Fabiana Sera, a radio host for over twenty years.

A video podcast is a podcast that's also recorded on video and published on platforms like YouTube and on social media. On top of the content, you add framing, lighting and on-camera presence.

It depends on your audience and your goals: video helps you get found and create clips for social media, audio is simpler to produce. We decide in the strategy.

You add eye contact, posture, expressions and image. Public speaking and styling prepare you for this too.

It's consulting on how to present yourself on video: clothes, colors and an image that fit your podcast and your audience.

In comfortable clothes that match the tone of the podcast, avoiding very busy patterns and colors that blend into the background. Every case needs to be checked on camera.

A lot: lighting makes even a simple shot look professional and makes the difference between an amateur video and a quality one.

Because framing, lighting and composition determine the perceived quality. It's a skill Alessandro Tripodi brings to the projects.

You pick the strongest moments of the episode, edit them in vertical format with subtitles and publish them to bring new listeners to the full episode.

It depends on the format: in an interview you look at the guest, in the moments addressed to the audience you look at the camera. You train it in rehearsals.

Yes: some things that work in audio don't work on video, and vice versa. Format, rundown and image need to be designed with both in mind.

On a hosting platform that generates the RSS feed, through which the podcast reaches Spotify, Apple Podcasts and the other apps. A video podcast also goes on YouTube.

It's the technical address the apps read your episodes from. The hosting platform creates it and you connect it to the various apps just once.

With clips on social media, a newsletter, guests who share the episode, collaborations with other podcasts and titles that get found. We plan it in the distribution strategy.

Listens and views, how long each episode is listened to, new followers, interactions and the results tied to your goal, such as contacts or inquiries.

It means the episode holds attention: it's the strongest sign that format and hosting are working. It's one of the numbers we care about most.

By working on titles, the first thirty seconds, rhythm, length and release consistency. We start from an analysis of the existing episodes.

A podcast review pinpoints where listeners drop off and why: format, rhythm, titles, voice, distribution. The result is an improvement plan with priorities.

It's a complete analysis of a podcast that's already published: listening to the episodes, numbers, titles and cover art, with concrete advice on what to change.

A lot: it's the first thing people see in the apps, often at a small size. It has to be legible, recognizable and consistent with the tone.

They're useful: they make the podcast accessible and help it get found by search engines and AI assistants.

To announce new episodes, share behind-the-scenes stories and keep a direct line to your listeners.

Yes, especially if they share the episode with their own audience. That's why choosing guests is part of the strategy.

With a precise audience and clear numbers to show: sponsors are looking for people to reach, not just generic listens.

Yes, in different ways: sponsors, clients, services, training. The right way depends on the goal we define in the strategy.

Regularly, but without anxiety: numbers make sense across several episodes. We read them together at the end of the season to decide the next one.

It's a podcast produced by a company or a brand to share its expertise, values and people. It works when it's part of the company's communication strategy, with precise goals.

To build authority, reach clients, communicate with your team or tell the brand's story in a more human way. Each goal calls for a different format.

By putting the listener at the center, not the company: stories, people, real questions. A podcast that only talks about itself loses its audience.

A credible, trained person, inside or outside the company. Hosting and voice coaching prepares whoever goes on the microphone.

With indicators tied to business goals: contacts, inquiries, mentions, internal audience participation, as well as listens.

Yes: custom programs for the team that runs the corporate podcast, online or on site, covering strategy, format and hosting.

Not always, but a well-made podcast highlights a professional's authority and specific expertise, and makes them recognizable to the right clients.

Often an educational or interview podcast, answering clients' real questions in simple language. The format has to be built on their expertise.

With concrete examples, real questions from the audience, simple language and a well-crafted rhythm. That's the work of writing and hosting.

Yes: it lets people hear your voice, the way you think and your expertise, and it builds trust even before the first meeting.

Not necessarily: it depends on the audience and the channels. Video helps on YouTube and social media, audio is easier to sustain over time.

Yes: we work with creators starting from scratch or who already have a podcast, with courses, one-to-one coaching and consulting.

By telling what social media doesn't show: the story behind the dishes, the producers, the choices in the kitchen. A well-built podcast creates loyalty and brings bookings, if the format speaks to the right customers and has a clear goal.

Short, recognizable formats work, like the story of a dish or conversations with producers. Better a few consistent minutes than long, irregular episodes.

Yes, if the work is planned: with a clear strategy you record several episodes in a single session and publish them over time.

Yes: an informative podcast is a great way to get known, as long as it respects the professional codes of conduct on professional communication, with accurate, non-promotional content and no references to identifiable clients.

Educational formats work well: clients' real questions explained simply, or typical situations told in general terms.

It helps build trust and authority before the first meeting: listeners already know how the firm thinks. Results depend on audience, consistency and the quality of the content.

Because it lets people hear expertise and method, which are what a client buys. Those who listen to several episodes arrive at the first meeting already knowing how you work.

Short formats centered on clients' problems, or conversations with clients and partners. The choice depends on the audience and the goal.

Often 15–25 minutes is enough: one problem, one line of reasoning, one practical tip. The right length is decided in the strategy.

With a recognizable format: fixed segments, a personal tone and point of view. A podcast that looks like all the others doesn't get picked, even if it's well made.

A video podcast is often the better choice, because it generates clips for social media and brings in an audience from YouTube. The choice depends on where your community is.

With sponsors, community, your own products or services. The right model is decided in the strategy, together with the audience and the goals.

Yes: a health information podcast is very useful, as long as it respects the professional codes of conduct, is accurate and clear, and reminds listeners that it doesn't replace a consultation.

Formats that answer patients' questions work, as do discussions with colleagues on prevention and lifestyle topics.

With concrete examples, simple words and a clear structure: what it is, why it happens, what to do, when to see a doctor.

Yes: an educational podcast helps you get known and spread accurate information, in line with the professional codes of conduct and with no references to identifiable patients.

Often yes: it lets people hear your approach and method, and listeners arrive at the first meeting with trust. It works if the format is built on the right audience.

With a respectful tone, general guidance, no promises and an invitation to see a professional when needed.

Yes: by clearly explaining deadlines and new rules, you build trust and become recognized as a point of reference. It works with a precise audience, such as freelancers or small businesses.

With short episodes, concrete examples, simple language and a hook to the current deadlines.

With a calendar tied to deadlines and new rules: consistency and timeliness matter more than length.

Because it tells the thinking behind the projects, which the portfolio doesn't show. Listeners understand how you work and arrive at the first meeting already on the same wavelength.

It's often the better choice: a video podcast lets you show projects and materials. The choice depends on the audience and the channels.

The story of one project per episode, or conversations with artisans and producers about materials.

To build authority, reach clients, communicate with the team or attract talent. It works when it's part of the company's communication strategy with measurable goals.

With indicators tied to the goals: contacts, inquiries, mentions, internal participation, as well as listens.

A credible, trained person, internal or external. Hosting and voice coaching prepares whoever goes on the microphone.

Yes, if it talks about the market and the neighborhoods instead of the listings: the agency becomes recognized as the expert on an area and earns trust.

The story of the neighborhoods, or a practical guide to the steps of buying and selling.

It's often the better choice, to show neighborhoods and homes. The choice depends on the audience and the channels.

Yes: by telling the story of the area and its people, it creates a bond with guests before and after their stay, and can encourage direct bookings.

An audio guide to the area, or the stories of the people who bring the place to life.

It depends on the guests: if many are from abroad, an English version can be useful. We assess it in the strategy.

Yes, if the podcast isn't a recorded lesson but a format designed for listening: it gets your method known and leads listeners toward your courses.

You pick one concept per episode, tell it with examples and stories and close with a practical action. The rhythm of listening is different from that of the classroom.

It can bring enrollments if it builds trust and previews the topics without exhausting them, with a clear call to action.

Recorded courses on format, hosting, voice and strategy, and live online courses tailored to the needs of those taking part.

Recorded courses you follow whenever you want, at your own pace; live courses happen in real time with Alessandro and Fabiana, with individual feedback on your project.

How to go from an idea to a structure that holds up for a whole season: promise, audience, structure in acts, rundown and pilot episode.

How to ask questions that open things up, follow up, handle difficult guests and craft your openings and closings.

Breathing, rhythm, on-camera presence and how to read without sounding like you're reading: public speaking applied to the microphone.

Platforms and feeds, clips and social media, the numbers that matter and how to work with sponsors and companies.

Yes: the courses start from the basics and take you all the way to the pilot episode. They also suit people who already have a podcast and want a method.

Yes: many people start with a course and then choose a custom strategy for their own project.

It's an eight-question test that tells you in two minutes where you stand, what you already have and what you're missing for a podcast that works, with a percentage and a personalized write-up.

No: it's a starting point. It helps you see where to focus the work, and we go deeper in the first strategy session.

Not always, but a fully equipped studio guarantees clean audio, good lighting and quality footage, especially for a video podcast. The choice depends on your format and goals.

Look at audio quality, soundproofing, the number of microphones and cameras, the lighting, technical support and how quickly the files are delivered. And ask yourself whether the studio suits your format.

An acoustically treated room, one microphone per voice, separate audio tracks, well-designed lighting and, for video, several cameras and a control room.

You can start at home, but the room matters more than the microphone: noise and echo come through. In a studio the result is more professional and predictable.

Your rundown, your questions, any texts you need to read, the clothes you've chosen for video and some water. And arrive with a rested voice.

With a defined strategy, a complete rundown, a few run-throughs out loud and, if possible, a coaching session on voice and hosting.

It depends on the format and the number of episodes: you need to allow time for arrival, sound checks and recording, not just the length of the episode.

Yes: you can book our studio in Rome in one-hour slots, at 220 euro plus VAT per hour with video included, even for additional hours.

Before you book, it's worth being clear on your format, rundown and goals: in a studio you pay for time, and arriving prepared makes all the difference to the result.

A microphone for each voice, headphones, a recording system with separate tracks and, for video, cameras and lights. But format and voice come before equipment.

No: the microphone isn't the problem. The room, the format, the voice and the hosting matter more.

One hour in our studio costs 220 euro plus VAT, with video recording and a sound engineer in the control room included; every additional hour also costs 220 euro plus VAT. Editing is not included and is added separately.

Yes: the studio can also be booked in one-hour slots, at 220 euro plus VAT with video included.

The fully equipped studio, a sound engineer in the control room, broadcast-quality audio, video recording and the raw files from the session, delivered the same evening.

Up to 25 minutes: the rest of the hour goes to arrival, microphones, sound check and checking the files. If you're planning a longer episode, it's best to book two consecutive hours.

No: with the studio you receive the raw audio and video files. Editing and social media clips are added separately, on a custom quote.

No, the studio can be booked on its own. If you want to arrive with a clear format, rundown and rules, you can add the strategy, on a custom quote.

The strategy comes with a custom quote: it depends on the project and on the work needed on audience, goals and format. We define it after the first contact.

The set is designed for a host and guests: up to 3 people, with one microphone per voice.

In north Rome. You'll receive the exact address with your booking confirmation.

The raw audio and video files arrive the same evening as the recording.