Podcasts for psychologists and coaches
Podcasts for psychologists and coaches: being heard by the right people.
People looking for a psychologist or a coach are first of all looking for someone they feel comfortable with. The voice says a lot: a podcast lets them get to know your approach, your sensitivity and the way you work.
The challenges
Communicating is hard, in your line of work.
Delicate topics to handle with care and responsibility
Complying with the profession's codes of conduct
Becoming known without exposing the people you work with
The strategy
Before the microphone, the strategy.
For psychologists and coaches, as for anyone: a precise audience, measurable goals, a recognizable format. Then the pilot episode, and the season.
1
The audience
Who really needs to listen to you, where and when.
2
The goals
What the podcast needs to achieve, and how you measure it.
3
The format
Structure, tone and fixed segments built around you.
4
The pilot
The first episode, prepared and refined before publishing.
Let's talk about it
One topic per episode, such as anxiety, change or relationships, explained with sensitivity and with general guidance.