Podcasts for lawyers
Podcasts for lawyers: being heard by the right people.
People choose a lawyer they trust before they even meet them. A podcast lets them hear competence, clarity and a way of reasoning, and explains complex topics in simple words.
The challenges
Communicating is hard, in your line of work.
Technical language pushes away people outside the profession
Communication must comply with the profession's codes of conduct
Hard to stand out among firms offering similar services
The strategy
Before the microphone, the strategy.
For lawyers, as for anyone: a precise audience, measurable goals, a recognizable format. Then the pilot episode, and the season.
1
The audience
Who really needs to listen to you, where and when.
2
The goals
What the podcast needs to achieve, and how you measure it.
3
The format
Structure, tone and fixed segments built around you.
4
The pilot
The first episode, prepared and refined before publishing.
The law, explained well
One real client question per episode, explained simply: what the law says, what to do, when to turn to a professional.