Podcasts for hotels and tourism
Podcasts for hotels and tourism: being heard by the right people.
People choosing where to stay are looking for an experience, not just a room. A podcast tells the story of the area, the people and the stories that make a place unique, and stays with the guest before, during and after the stay.
The challenges
Communicating is hard, in your line of work.
Standing out from the identical listings on booking portals
Telling the story of the area beyond the hotel
Staying in the guest's memory after the stay
The strategy
Before the microphone, the strategy.
For hotels and tourism, as for anyone: a precise audience, measurable goals, a recognizable format. Then the pilot episode, and the season.
1
The audience
Who really needs to hear you, where and when.
2
The goals
What the podcast has to achieve, and how you measure it.
3
The format
Structure, tone and fixed segments built around you.
4
The pilot
The first episode, prepared and corrected before publishing.
Insider's guide
The area told by the people who live it: places, producers, stories. It becomes an audio guide for guests.