Podcasts for consultants
Podcasts for consultants: being heard by the right people.
A consultant sells expertise and method, two things that are hard to show on a website. A podcast lets people hear them: how you reason, how you tackle a problem, what results you're after.
The challenges
Communicating is hard, in your line of work.
Explaining a method in a few lines is almost impossible
The market is crowded: many people say the same things
There's never enough time to create content
The strategy
Before the microphone, the strategy.
For consultants, as for anyone: a precise audience, measurable goals, a recognizable format. Then the pilot episode, and the season.
1
The audience
Who really needs to listen to you, where and when.
2
The goals
What the podcast needs to achieve, and how you measure it.
3
The format
Structure, tone and fixed segments built around you.
4
The pilot
The first episode, prepared and refined before publishing.
The problem of the week
One typical client problem, analyzed in a single episode: causes, common mistakes, how you tackle it.