Podcasts for architects and designers
Podcasts for architects and designers: being heard by the right people.
An architect's work can be seen, but the thinking behind it can be heard. A podcast tells the story of projects, choices, materials and vision: the reason a client picks that particular studio.
The challenges
Communicating is hard, in your line of work.
The portfolio shows the result, not the reasoning
Explaining technical choices to people outside the field
Standing out in a visual, crowded market
The strategy
Before the microphone, the strategy.
For architects and designers, as for anyone: a precise audience, measurable goals, a recognizable format. Then the pilot episode, and the season.
1
The audience
Who really needs to hear you, where and when.
2
The goals
What the podcast has to achieve, and how you measure it.
3
The format
Structure, tone and fixed segments built around you.
4
The pilot
The first episode, prepared and corrected before publishing.
Stories of a project
One project per episode: the brief, the constraints, the choices, the result. Perfect as a video podcast too.